Local SEO Explained: How It Benefits Your Business
Local SEO, or Search Engine Optimization, is like a magic wand for your business. If you’re a small business in Chicago, you want to pay close attention to this. Let’s break it down simply: Local SEO is about getting your business to appear in local search results when people in your area seek a product or service you offer. It’s like ensuring your shop is on the main street where everyone can see it. For years, local search was confined by desktop usage, but with the rapid rise of mobile internet access, mobile search has surged. As a result, local SEO is now a critical factor for the success of businesses offering local products/services and for local marketers. How Does Local SEO Work? When you search for something like “best pizza in Chicago” on Google, you’re doing a local search. The search engine, e.g Google, tries to find the most applicable businesses based on your location.Here comes Local SEO. It’s not just about having a great website, it’s about telling search engines tha...