Inbound Marketing
Inbound marketing is a marketing strategy that focuses on ‘pulling’ high-quality leads to your business. At its core, inbound marketing is about creating value for your target audience by understanding their challenges and creating resources that help them overcome their obstacles. Inbound marketing is largely centered around quality content, how you market that content, and how it helps you rank in search engines . The Inbound Marketing Philosophy- Pulling the target audience to you: The inbound philosophy replaces “interruption” marketing and outbound methods by focusing on pulling the target audience to you, rather than pushing your content – forcefully – to them. Developing an inbound marketing strategy: Plan: Devise a proper plan: Determine what your ultimate goal is, Whether it’s selling a particular product, Signing up new customers for a service, or Any other desired outcome. Once you know what you want your inbound marketing campaign to accomplis...
