Inbound Marketing

Inbound marketing is a marketing strategy that focuses on ‘pulling’ high-quality leads to your business. At its core, inbound marketing is about creating value for your target audience by understanding their challenges and creating resources that help them overcome their obstacles.

Inbound marketing is largely centered around quality content, how you market that content, and how it helps you rank in search engines.

The Inbound Marketing Philosophy- Pulling the target audience to you:

The inbound philosophy replaces “interruption” marketing and outbound methods by focusing on pulling the target audience to you, rather than pushing your content – forcefully – to them.

Developing an inbound marketing strategy:

Plan: Devise a proper plan: Determine what your ultimate goal is,

• Whether it’s selling a particular product,
• Signing up new customers for a service, or
• Any other desired outcome.
• Once you know what you want your inbound marketing campaign to accomplish, decide what you are going to offer the potential customer on the way to that goal.

Analyze: Analyze the impact of the marketing materials used. It is important to check relevant figures related to materials at regular intervals, such as

• How many views a blog post receives,
• How many readers clicked through to the sales page,
• Whether or not sales have increased since the start of the campaign.
• It helps to set incremental goals and benchmarks in your planning phase to give these figures comparative value.

Revise: You should revise your strategy once you have implemented your marketing plan and have collected data to determine its effectiveness.

• You can compile what you have learned and synthesize the lesson into a stronger campaign instead of starting from scratch every time.
• Keeping good records and making thorough reports are vital for this learning process.