7 Smart & Easy Facebook Marketing Ideas

 It rarely happened during a day without me rolling through my Facebook bait. And I'm not alone: According to DMR, 65% of Facebook users enter every day.

As a marketer, we know how important it has the presence of Facebook business, but we also know that it becomes increasing challenging to stand out among our friends. With more than 1 billion Facebook users active every day, marketers must be smart in terms of how they grow their audience and business through Facebook.

It's complicated, but it's not impossible! Here are 7 smart Facebook marketing ideas to help you stand out in a crowded social seas.

1. Target an Insanely Specific Audience

Did you know that you can target French women and speak English, between the ages of 31-56, who lives in a radius of 10 miles from Boston, MA, which "Fit Mother" of class school children? 

Super sophisticated ad targeting rates are one of the main reasons for vibrant about Facebook marketing. Hopefully, you have dedicated time and resources to analyze your customer base and form buyer personas; Now you can use it and pursue people who are likely to be interested in your product or offerings.

2.Run a simple contest for engagement

Facebook contest is not new, but it doesn't make this type of Facebook ad less useful. You might have been exposed a lot, and potentially enters some (I know I have). But do you really try to run myself?

Running contests with teasing incentives is one of the best ways to spur ad involvement on Facebook. What beer lovers don't want a free trip to one of the best beers in Boston (see ads below)?

3.Create short and interesting video posts

So, you've tried marketing your company with videos on Facebook, but people don't seem interested? This is likely because one of two reasons:

Your video is too long

Or, they are not interesting enough

Facebook users want to be entertained. They spend their time on social platforms, it's likely to spend time or follow their friends, so you need to distract them quickly, with entertaining content. What kind of way to do it through videos?

Other marketers catch this trend. The average daily display number on Facebook doubles from 4 billion video displays per day by 8 billion, Between April and November 2015!

4. Use eye contact in your image to draw attention

People followed the directional cues of others. If everyone in the room looks up, you will see too. This is human nature.

"Humans have a natural tendency to follow other people's gazes, and we have been trained from birth to follow the arrows that direct us to the place we have to look for / go," said Bantu Ciotti Gregory Scout.

Take advantage of this fact to focus the viewers to the most important part of your Facebook ad. For example, if you have a strong call-to-action, you can show pictures with someone who sees or points to that text.

Look at the Facebook Moz post below - the picture shows a clear journey from where to direct your eyes, start with a rand look and then follow the red arrow.

5.Clone your main earrings producing audience

We have discussed several strategies for creating relevant audiences; After you get enough data, you can clone the best performing Facebook audience. The Facebook-like audience feature allows you to bring the audience you already have and expand your reach by finding a new direction that has similar attributes. You can clone your best customer. Simple!

6. Target the direction you have already had on Facebook

Did you know that you can upload a list of emails directly to Facebook and then show your ad to the audience? Through the Facebook special audience feature, you can target the direction you caught from your bulletin registration or other major genes, or maybe a group of your current customers you tried to complete.

7. Just pay to promote your best content

You may report based on two weekly, monthly, or quarterly to see which content resonates with your audience in terms of page views, shares, comments, and other engagement metrics. With all this knowledge at your fingertips, you must use this data to decide where to focus your promotional budget. Enter money to the back of your best content to get more exposure.