Why Amazon SEO is important for your Amazon Business listing?

 

What is Amazon SEO?

Amazon search engine optimization (Amazon SEO) is the process of optimizing your Amazon product listings to rank more highly in Amazon searches for related keywords. When you optimize your product listing, you make it easier for Amazon to find your listing and show it to shoppers who are looking for something like your product.
What does Amazon SEO involve?

• Amazon keyword optimization

• Amazon product title optimization

• Product image optimization 

• Backend keywords

• Pricing strategy

• The Amazon A9 algorithm

The Big Piece of Amazon SEO – Keyword Optimization : 

• It is because If your product listing doesn’t have every keyword in the search query, it probably won’t appear in the search result.

• When you are indexed for highly relevant keywords, it will positively impact the amount of traffic and market share you will get on Amazon.

• You are either indexed for a keyword, or you are not indexed for a keyword. If you are indexed, then your product is in the results; however, if you are not indexed, then your product is not in the search results.

• Keywords should be Targeted and buyer-oriented. This means not just focusing on what words you would use to describe your product, but what words your ideal customer would use to describe your product.

How to find the right keywords for your Amazon product listings?
To find keywords for your Amazon listings, you can use an Amazon SEO tool like

• Merchant Words  (or)

• Helium 10.

Tools like these can tell you what people are searching for on Amazon when they want to buy your product (or your competitor’s product). This can be especially helpful when

• you have a brand-new listing.

• when you don’t have any product data to lean on; you can learn from your competitors’ rankings.

The primary method of getting indexed for a keyword is by including the keyword in a data structure. The data structures where you want to put your keyword include:

• Your Title

• The Bullets

• Back End Search Terms

• The Structured Data

Making sure that you are appropriately indexed your keyword is one of the most accessible solutions to make your product easy to find.
It helps increase your organic ranking and decreases your reliance on advertising or paid search for success when selling a product on Amazon.
“Buyers Judge Products by the Title of a Listing”- Amazon product title optimization:
What is an Amazon product title?

• When users search for products on Amazon, the first thing they see is a heading that appears at the top of each product. This is the product title.

• A title tells people what your product is about. It gives a description of the product to help searchers figure out if that product is right for them.

• The title is where you put your most relevant keywords.

• This generally includes the brand name, product name, size, flavor, and words describing the product use.

• Titles should be brief but descriptive and avoid keyword stuffing. Keyword Relevancy: Relevant Listing of Keywords without stuffing in the title is important.

• Focus on user intent: When you’re optimizing your title, think about your audience.

• These are the people who will click on your listing and purchase your product. Consider the information that matters to them.

• Don’t include promotions in the title.

• Bullet points are meant for short, easily digestible pieces of information about a product.

• They should give the customer a snapshot of what the product is, what it does, and what is included in the price.

• Have brief but benefit-laden bullets for your products,(around 100-250 characters per bullet).

• Structured or other data-  The fields available in the “more details” section of the listing is dependent on the subcategory for the product and because of many other reasons so it is vitally important that your product is in the appropriate subcategory.

• To create the best Title, keep it simple, and focus directly on describing different attributes of the product.