Why is App store optimization critical for your business?

 

According to a survey by Apple, more than 65% of all downloads are coming through a search within the App Store. So if your business is on an App store then you need to tell your developer or designer to make your App attractive but first, you need to see that people can find your app. Nowadays there are more than 1.85  million apps on app stores so to make sure you reach the user you need to rank your app which is called app store optimization because nobody is going to scroll down on a mobile phone to download an app on the 100^th position.

Let us see some points on why app store optimization is critical for your business.

1.      Opportunity in-app store marketing

Earth has a population of 7.8 billion and out of those more than 5.29 billion are mobile users. According to the statistics, 90% of the mobile time is spent on apps so to target this segment you need to have a proper plan for app store marking for which the first step is app store marketing.

 

2.      Apps have become our daily part of life.

Every day we use apps to do our daily activities like booking a cab on Uber, ordering something on Amazon, for an office meeting we need zoom, each and everything is available on our phone through apps. We wear smart wearables which are again linked to an app to track our daily activities like calories burned, sleep time, stress level, SpO2 level. During the time of pandemic governments of different nations had developed apps to check the health status of an individual and alert them if they are in a high alert zone. With the introduction of smart AI apps like Alexa, Siri and Google assistant we can control our phone and home appliance with a voice command. If your app is a part of someone's daily routine then you can have a long chain of incoming revenue and to make someone use your app you need to have on the top of the app store for which you need ASO.

Future in apps.

Now Face book is soon launching a new product in the market by the name of META in which the app market is taking to the next level. Apps on our mobile will be our future home I which we will virtually live on through AR and VR technologies. We will be virtually present within the apps and use them, like playing a battleground mobile game with a VR headset and virtually shooting the opponents within a Metaverse. In future, the competition in an app store is going to be huge so to start building your reputation on an app store you need to start with app store optimization.

 Tracking of app performance in the market.

With the help of app store optimization, you can track how your app is seen in the market, you can check its rating and reviews given by the users and keep on improving it. You can track the age group of your users, what they do when they land on an app, how much is the usage time everything is in your hand on how to improve your business on an app store. When your improved app will have positive ratings it will surely rank higher in the play store.

 

App store optimization is an organic method to rank your app on a search with the increasing usage of apps, App Store is a huge market to grow and so is the app optimization in it.