Arokia IT LLC

  Marketing has always been about connecting with your audience in the right place  and at the right time. Today, that means you need to meet them where they are  already spending time- on the internet. With easy access to the internet today,  the number of people who go online every day is increasing. And although we say it a lot,  the way people shop and buy really has changed along with it — meaning offline marketing  isn’t as effective as it used to be. Does your business need a Digital Marketing Strategy ? ● If you are directionless- It’s easy to create general objectives; it’s harder to  develop SMART objectives. To create sustainable objectives: Where do we want to go? ● For Situation Analysis – Understand your customers or market share, ● To Segment your customer base- Well-defined segmentation is crucial for  optimizing your digital marketing, ● If you’re not devoting enough resources to digital, ● Your existing and start-up competitors a...

  Amazon has launched its new service under its huge umbrella called The Amazon marketing cloud in which a business can analyze and record the data for any campaign that it runs on an Amazon account. It tracks the campaign from the first step to the end one and is like a companion for a digital marketing services company, guiding it on every step on how to attain a perfect campaign. Amazon marketing cloud is launched in beta version for now and is only available for some users. AMC can track the following data: ·          Impression- It records the total number of times an advertisement is displayed on a device. ·          Engagement- How does a user get engaged in your campaign for example: if he buys the product or keeps it on his wish list. ·          Conversion- AMC can keep an eye on the conversion rate of the campaigns that is the number of times th...

  Conversational marketing is a form of relational and  digital marketing . It allows companies to build stronger and long-lasting relationships with their customers through automated, real-time conversations on social media or the company’s website. Email campaigns, FAQs, forms, and chatbots are perfect examples of  conversational marketing  tools. Conversational marketing is revolutionizing the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. It is based on one-to-one interactions in real-time across multiple channels. Benefits of conversational marketing: You create a more human buying experience:  Improve your customer experience: conversational commerce has the power to help improve the checkout journey, site navigation, and overall customer experience. You learn a lot about your buyers and customers. Increase engagement and interaction: Conversational commerce helps make your brand m...