What is the benefit of conversational marketing?

 

Conversational marketing is a form of relational and digital marketing. It allows companies to build stronger and long-lasting relationships with their customers through automated, real-time conversations on social media or the company’s website. Email campaigns, FAQs, forms, and chatbots are perfect examples of conversational marketing tools. Conversational marketing is revolutionizing the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. It is based on one-to-one interactions in real-time across multiple channels.

Benefits of conversational marketing:

• You create a more human buying experience: Improve your customer experience: conversational commerce has the power to help improve the checkout journey, site navigation, and overall customer experience. You learn a lot about your buyers and customers. Increase engagement and interaction: Conversational commerce helps make your brand more accessible to consumers, by expanding your channel mix. This makes it easier for customers to reach you and interact with your brand.
• You convert more leads and better leads. You shorten your sales cycle.
• You grow your sales pipeline and boost your online sales: Conversational commerce provides the possibility to grow your business and increase online sales by helping up-sell and cross-sell products. At the same time, it can help automate parts of your customer service, helping drive your costs down.

The ultimate goal of these conversations is of course to collect contact information and qualify your leads further to take them smoothly through your sales funnel. Bots are there to do it proactively in their approachable and human way even during out-of-office hours when your teams are not available. Conversational commerce can help optimize your customer experience, increase online sales, and improve the way consumers interact with your business during the entire buying process.