Arokia IT LLC

  SOCIAL ADS ON FACEBOOK: Facebook is the world’s largest social media platform, with one of the largest user bases (especially when you add in WhatsApp, Instagram, and Messenger.) their advertising platform is solid and reliable. Aside from having an enormous potential audience, it has the advantage of being extremely visual and offering multiple and detailed segmentation options, from demographics to lookalike audiences. IF YOU’RE NEW TO ADVERTISING ON INSTAGRAM OR EVEN FACEBOOK, HERE’S HOW TO GET STARTED. Create a Business Page & Profile. You must have a Facebook Page to run ads and create a free Business Profile on Instagram. Set Up Ad. Select your ad objective, target audience, and ad format within Ads Manager. Determine Budget. Publish. HOW DO INSTAGRAM AND FACEBOOK ADS WORK? Facebook and Instagram campaigns can use the same photos or video across both platforms or are unique and creative for each. When you’re ready to use Facebook and Instagram ads together, either add ...

  Social media advertising engagement is the sum of experiences that people obtain while being confronted with social media advertising on that platform. People actively use and engage with the various platforms differently based on the unique characteristics that each offers in terms of functionalities, interface, and content. THE SAME SOURCE DELIVERING THE SAME MESSAGE TO THE SAME AUDIENCE ON SEPARATE OCCASIONS PRODUCES DIFFERENT EFFECTS: The differences in Social media translate into different experiences with a platform and the advertising embedded within it, in that engagement is variable across domains, product categories, and brands. Social media platforms also differ in many other characteristics, for instance, Modality, Private versus public access to content, Privacy parameters, Type of connections (friends/ colleagues), and Longevity of content accessibility. It is likely that all of these characteristics contribute to different engagement experiences among social media...

  TechGenius’s CEO John Anderson got a panic call from his IT department head Bradley. Bradley and his team saw a sudden surge of credit card transactions on their payment gateway and within hours they saw close to $25 million worth fraud transactions hitting their website. TechGenuis is a well-established online electronics retailer. With a solid reputation for providing high-quality tech products and exceptional service, TechGenius has built a loyal customer base over the years.  However, the company faced this devastating incident involving fraudulent transactions that shook its foundation. On that fateful day, TechGenius experienced an unexpected surge in orders for expensive gadgets, amounting to millions of dollars in sales. The sales team was thrilled by the sudden spike in business and promptly processed the orders. Little did they know, these orders were placed using stolen credit card details. The harsh reality hit when the legitimate cardholders initiated chargeback...

  Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase or engage with your company for your service.   A digital marketing agency employs a wide variety of tactics, strategies, and online tools to help a business attain its marketing and sales goals.  These experts will work with you to craft bespoke solutions for your target market and industry to help your business to thrive in the digital age. The benefits of working with a team of experienced professionals far outweigh the costs.  WHAT SERVICES DO DIGITAL MARKETING AGENCIES OFFER? Search Engine Optimization (SEO) Search Engine Marketing (SEM) Website Strategy Social Media Marketing Pay-per-click advertising (PPC) Email Outreach Re-targeting Content Generation and Optimization Quality Link Building Affiliate Marketing Integrated Online Marketing Strategies Video pr...

  Digital marketing uses digital tools to engage customers, create, manage, track and analyze marketing campaigns. It includes website design, online advertising, search engine optimization (SEO), social media marketing, email marketing, and mobile apps. The changing nature of internet marketing has been a significant factor in the evolution of digital marketing. According to eMarketer, more than 2 billion users worldwide – about 40% of the world’s population. The increasing popularity of social media platforms has led to a shift in how marketers approach their business. Digital marketers are now building communities that engage with their content and share it with others. This way, marketers can go beyond the old marketing strategy of pushing content out in front of consumers, and now they are creating a two-way flow of information. This revenue stream is valid because the platform where users consume content is worth more than just that content. If you are looking for Digital Mar...

  Your website is your advertising signboard – Use it wisely! Digital marketing has proven over time that it is suitable for any kind of industry or business, B2B or B2C. Look at the similarities between B2B and B2C marketing : Behind both groups – are real people. Need to build trust in order to make a sale. Need to make clear that you can solve your client’s specific problem. Need to give your customers the option to contact you through different channels. Must continue the customer journey even after the sale happens. Marketing should work hand-in-hand with sales. Your potential customers are willing to spend money on a product or service like yours and eventually have the intention to make a purchase. Most businesses are a mix of B2C and B2B to maximize their potential revenue. A good example is your local banks. They have products and services that target the general public (B2C) and very likely also have another business division catering to companies by providing slightly d...