Let the whole world know about your small business: How?


 

SOCIAL ADS ON FACEBOOK:

Facebook is the world’s largest social media platform, with one of the largest user bases (especially when you add in WhatsApp, Instagram, and Messenger.) their advertising platform is solid and reliable. Aside from having an enormous potential audience, it has the advantage of being extremely visual and offering multiple and detailed segmentation options, from demographics to lookalike audiences.

IF YOU’RE NEW TO ADVERTISING ON INSTAGRAM OR EVEN FACEBOOK, HERE’S HOW TO GET STARTED.

  • Create a Business Page & Profile. You must have a Facebook Page to run ads and create a free Business Profile on Instagram.

  • Set Up Ad. Select your ad objective, target audience, and ad format within Ads Manager.

  • Determine Budget.

  • Publish.

HOW DO INSTAGRAM AND FACEBOOK ADS WORK?

Facebook and Instagram campaigns can use the same photos or video across both platforms or are unique and creative for each.

When you’re ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set’s Placement settings or set up a new campaign across both platforms.

BUT HOW MUCH DOES IT COST TO ADVERTISE ON FACEBOOK? AND IS THE COST OF FACEBOOK ADS WORTH IT FOR YOUR BUSINESS?

  • A Facebook ads expert can only give you a recommended budget, but not the true cost of running the ads. That is because Facebook ads pricing differs based on several factors – and because of the Facebook ad auction feature.

  • Facebook still holds the largest number of users among all social platforms. The social media giant reported 1.82 billion daily active users and 2.74 billion monthly active users in October 2020, which corresponds to a 12 percent increase year over year.

  • Its massive population ensures that you’ll find your target audience on the platform.

  • It has low budget thresholds for Facebook advertising cost in terms of cost-per-click (Facebook ads CPC) and cost-per-1000-impressions (Facebook ads CPM), among other factors, that make it more cost-effective for small businesses as well as large enterprises to scale.

  • It offers superior targeting options, which allows any Facebook advertising company or Facebook advertising expert to get granular with who they want to see their ads.

  • It owns Instagram, making it easier for a Facebook ads company to reach younger audiences through cross-channel marketing using the Facebook for Business platform.

  • Advertising only works if you get in front of your audience. With Facebook being the undisputed leader in social media, it’s easy to say that your audience, no matter how niche, is on Facebook.

Inside the Facebook Business Suite lies an important tool that manages your Facebook ads: the aptly named Facebook Ads Manager. Through the Ads Manager tool, you can:

  • Create and set up Facebook and Instagram ad campaigns

  • Create and manage ads and ad sets

  • Manage your Facebook ads budget by minimizing Facebook ads CPC and Facebook ads CPM

  • Optimize Facebook ads and ad campaigns through better targeting

  • A/B test Facebook ad campaigns

  • View insights on campaign performance


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