THE INTERNET REVOLUTION – THE NEXT STEP IN THE LADDER – APP STORE OPTIMIZATION (ASO) TECHNIQUES

 


WHAT IS MEANT BY APP STORE OPTIMIZATION?

Mobile Apps are huge. The world’s Mobile App obsession shows no signs of slowing down. These numbers go up, And up. And up. And up. Almost everyone in the world uses smartphone mobile devices, and these Apps, which makes mobile Apps a big business.


  • People can’t download and use your app if they can’t find it. So no matter how great your app is, if it’s not easily discoverable you won’t reach the App success that you deserve.

  • You have surely heard about SEO (Search Engine Optimization) which is necessary to gain a top rank in Google search results.

  • Did you know, however, that App stores use a similar tool to decide which mobile App should be more visible?

  • Try our brilliant tips that will help you to optimize your App in App stores and prepare for a sharp increase in downloads and revenue.

‍The primary goal of App Store Optimization (ASO) is to increase your visibility and show up in front of the Mobile user looking for a certain App. The first step of maximizing your downloads is to get your App more easily found by the right App store visitors.

HOW DO YOU “DO” APP STORE OPTIMIZATION?

YOUR APP’S NAME IS WHAT PEOPLE WILL USE TO TALK ABOUT YOUR APP:

That’s why you should think it through well. Choose the App’s name well. To help users identify the App and your brand, keep the actual name short and sweet. However, as the title counts a lot to the ASO results, put some keywords after the name to associate your App with selected keywords.

STEP 1: FIND THE RIGHT APP STORE KEYWORDS:

Your App search optimization efforts should start by implementing the right App store keywords.                           

App Store Keyword Ideas:

  • Make it short, creative, and unique.

  • To start, try and come up with at least 50 App store keywords.

  • Remember that your App store keywords must be relevant to your Apps.

  • Don’t be tempted to use popular, but irrelevant keywords in your Apps.

You want your Apps to be found by users who will download and enjoy your Apps.

STEP 2: PUT THE APP STORE KEYWORDS IN THE RIGHT PLACES:

  • For a new App, choose keywords with low difficulty and reasonable traffic- They help your App gain initial momentum.

  • After gaining the initial momentum, start using keywords with higher traffic and reasonable difficulty- They help your App stack up more downloads.

  • Work your way up gradually as your App gets more popular.

  • Long-tail App Store Keywords: Use longer keyword phrases (aka long-tail keywords) to outrank the competition.

  • Retiring Poor App Store Keywords: If you have already released your App with your target keywords, check your current App ranking of these keywords.

  • Keep those keywords that your App ranks within the top 10, and replace the rest with new keywords in your next release.

REVIEW MINING FOR GETTING APP STORE KEYWORD IDEAS: YOUR APP REVIEWS SPEAK YOUR USERS’ MINDS.

  • The words in your App user reviews are indexed by the App store search engine Which is why review mining is a very good way for getting App store keyword ideas.

  • And the words are highly related to how they would search for your App.

  • Just by looking at your review keywords, you will be surprised to find out the keyword ideas that you have never thought of before.

  • There are review analysis tools available in the market.

  • App Store and Google Play have algorithms, and those algorithms use traditional methods of search — keywords. Don’t neglect keywords.

STEP 3: CONVERT VISITORS TO USERS

  • Always get discovered by relevant Users.

  • It is not enough that your App is found, it has to be found by the right users – users that are actually on a hunt for an App like yours.

  • App Store Optimization gets you to the right users because it matches your App to relevant keywords. These are the search terms people will use to find your App.


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