Why is App store optimization critical for your business?
According to a survey by Apple, more than 65% of all downloads are coming through a search within the App Store. So if your business is on an App store then you need to tell your developer or designer to make your App attractive but first, you need to see that people can find your app. Nowadays there are more than 1.85 million apps on app stores so to make sure you reach the user you need to rank your app which is called app store optimization because nobody is going to scroll down on a mobile phone to download an app on the 100 th position. Let us see some points on why app store optimization is critical for your business. 1. Opportunity in-app store marketing Earth has a population of 7.8 billion and out of those more than 5.29 billion are mobile users. According to the statistics, 90% of the mobile time is spent on apps so to target this segment you need to have a proper plan for app store marking for which the first step is app st...